Cord was formed to bridge the gap between the past and the present. Co-founded by Pranav Guglani and Neha Singh, the brand is rooted in an ideology to depict stories with skilled Indian artisans along with the beauty of authenticity, and the charm of nostalgia. With garments made in India, each piece celebrates the unique craft and culture of the country. Focusing on India's plentiful textiles and skilled techniques of craftsmanship such as hand smocking, hand embroidery, and block printing, these processes give the product a unique character and help preserve the craftsmanship community of the country. Cord's mission of adopting sustainable practices in their operations sees them work with a small and devoted team of gifted artisans specializing in the field of block printing, screen printing, hand embroidery, and stitching to create classic adorned garments for the collection.